Google Keyword Planner
As with the previous Google tools, the Google Keyword Planner is focused on collecting data. With this tool you will only look at data outside your website.
You look at the search behavior of people using the Google search engine. Of course, you want your website to be well visited every monthly. You can achieve this in various ways and use the right search terms for this is an important part.
Eventually a (Google) robot looks at your website and it can only read lines of code with content. It is therefore important that you stick to the rules of this (Google) robot.
AdWords as a whole costs money and is excluded from the list, but this functionality is highly recommended for every entrepreneur.
Free tools from Google to improve your website!
Many companies are (partly) dependent on their findability in Google's search results. Although it is a mystery to some companies how the order of these search results is determined, you can influence them by using the available tools. Do you need help or do you want to know more? Let us know!