In the Google Tools mentioned above, the focus is on measuring and exploring the data.
With the Google Optimize tool, the emphasis is on creating data. You make A / B tests for your website visitors to see what works best on your website. This can be applied at different levels. Do you want to know where your contact form can best be placed on your website? Make an A / B test so that one visitor sees him at the bottom left and the other visitor sees it at the bottom right. Then look which is the most pressed and determine how your website can be optimally organized.
The implementation can easily be arranged with Google Tag Manager.
Free tools from Google to improve your website!
Many companies are (partly) dependent on their findability in Google's search results. Although it is a mystery to some companies how the order of these search results is determined, you can influence them by using the available tools. Do you need help or do you want to know more? Let us know!