Google Search Console
Google Search Console.
The Google Search Console (formerly Google Webmaster Tools) is an ideal addition to Google Analytics.
Within Google Search Console you have the possibility to see what kind of searches lead to your website and which search terms they use for that. You can also see how often there is actually clicked to your website. You can also see which websites link to your company. Just as you can also see which external websites your website refers to.
This is not the only reason why Google Search Console (Google Webmaster Tools) can help you as a bottom with your site. Within the Google tool you can also upload the sitemap (navigation structure of your website), so that Google can find your website faster and more completely. This ensures that your website is found better. You can then see exactly how many pages are indexed (recorded) in Google.
Free tools from Google to improve your website!
Many companies are (partly) dependent on their findability in Google's search results. Although it is a mystery to some companies how the order of these search results is determined, you can influence them by using the available tools. Do you need help or do you want to know more? Let us know!